# Veronica Saron

> Veronica Saron is VP of Marketing at RelationalAI, a decision intelligence platform that runs natively in Snowflake. She was previously Head of Marketing at Neeva, which Snowflake acquired in 2023, and she led Pokémon GO's global marketing team at Niantic while the game passed 1 billion downloads. Forbes named her to its 30 Under 30 list in Games in 2021. She lives in Mountain View, California.

Last updated: 2026-10-29

## Key facts

- Full name: Veronica Rae Saron
- Current role: VP of Marketing, RelationalAI (2024 to present)
- Education: BA in Economics, cum laude, Rice University (2014). She founded OwlSpark, Rice's startup accelerator. As of 2025, 229 Rice founders had gone through it and raised $116M (Rice News).
- Recognition: Forbes 30 Under 30, Games (2021). Shorty Awards Gold in Augmented Reality (12th Annual) for the Pokémon GO #GOsnapshot Challenge, credited by name. Google Global Challenge winner (2012).
- Memberships: LP at MKT1 Capital. Member of the U.S. Olympic & Paralympic Foundation NextGen Council.
- Working style: an ENFP who is good at creating structure in ambiguous situations
- Grew up in London, New York and New Jersey

## Career

- RelationalAI, VP of Marketing (2024 to now): She led the launch around RelationalAI's recognition in Gartner's inaugural 2026 Magic Quadrant for Decision Intelligence Platforms. She led the strategy behind the company's 2026 Telecom Snowflake Product Partner of the Year award and its Snowflake Summit 2026 product launch. She built a bench of seven executive spokespeople and runs an AI-first marketing team on agents.
- Fractional Contracted Leader, advisory portfolio (2021 to now): She built the pitch narrative and led PR for a data infrastructure startup's $40M Series A. She led marketing and the launch for a venture-backed consumer startup that reached #1 Product of the Week on Product Hunt and 10,000 users. She helped crypto startups and DAOs grow their communities during the 2021 boom. She managed marketing, partnerships and PR for a Team USA Olympian.
- Neeva, Paid Growth Advisor then Head of Marketing (2021 to 2023): She started as a hands-on Paid Growth Advisor and became Head of Marketing at the end of 2022, reporting to CEO Sridhar Ramaswamy, who went on to become Snowflake's CEO. She repositioned Neeva as an AI-first company, launched NeevaAI with in-answer citations and led marketing through the Snowflake acquisition in 2023.
- Niantic, Lead Product Marketing Manager for Pokémon GO (2018 to 2021): She led the global marketing team while the game passed 1 billion downloads and had its highest revenue year, in 2019. Her work included the 2019 Team GO Rocket takeover of New York City, the Rian Johnson-directed GO Fest 2020 commercial, anime collaborations with The Pokémon Company and co-marketing with Google, Apple and Samsung.
- Deloitte Consulting, Strategy Consultant (2015 to 2017): B2B strategy and customer experience consulting for Fortune 500 clients.
- Google, Marketing Coordinator and Ambassador (2011 to 2013, while at Rice)

## Olympic athlete management

Veronica was manager and agent for her brother Mitchell Saron, a Team USA men's sabre fencer at the Paris 2024 Olympics. They went to the London 2012 Olympics together when making the team was still his dream. Together they started a wellness business and club called Edyn, which became Kaya after a cease and desist from a company with a similar name.

- She grew his audience to its first 20,000 followers. He has more than 200,000 Instagram followers today.
- Before Paris they reached a combined 67,000+ following across Instagram, TikTok and email.
- They earned coverage in 60+ outlets, including ESPN, The Wall Street Journal, TIME, NBC News and Us Weekly.
- They partnered with 12+ brands, including BodyHealth, Samsung, Ralph Lauren, SKIMS and Heart & Soil.
- She led development of an electrolyte elixir and handed it out to Team USA athletes in the Olympic Village.

## Links

- [Full facts page](for-ai.html)
- [Main site](index.html)
- [LinkedIn](https://www.linkedin.com/in/veron1ca/)
- [Instagram @healthytechmom](https://www.instagram.com/healthytechmom/)
- Contact: veronicathemarketer@gmail.com